A consumer app that rewards safe drivers each week using AI powered behavior modification.
My role:
As Head of Product for Roadclub, I led a cross-functional team and worked closely with the design team to shape the experience. I ensured alignment between UX and product strategy while maintaining a high standard of quality.
Problem to solve:
About 80% of U.S. drivers believe they are safer than average, but telematics data tells a different story. Insurers need to incentivize safer driving, but the economics must align to make these programs sustainable.
Our solution:
We built Roadclub to help insurers learn how to incentivize safer driving through weekly rewards, leveraging AI and behavioral science. Our goal was a break-even model where savings from reduced risk could fund rewards.
Mobile App
We launched Roadclub quickly to gather data and have since evolved the experience significantly. Our focus is on helping users understand their driving performance and how they can improve to maximize their rewards.
Driver Education
Educating users on the factors affecting their driving score was crucial, helping them recognize and improve their own habits. We leveraged video to make these concepts more human and relatable, ensuring a clearer, more engaging learning experience.
Driving Insights
Users wanted deeper insights into their driving and where they could improve. The Driving tab highlighted how key factors impacted their score each week, pinpointed event locations with maps and street view for context, and provided personalized tips to help them drive safer.
Challenges
We found that individual challenges were a powerful way to help drivers improve. For those frequently triggering events like distraction, speeding, or hard braking, and not earning rewards, we designed targeted challenges to encourage better habits. High performing drivers received engagement focused challenges, such as streaks, to keep them motivated.